Philanthropy & The Building Industry: Builders Give Back
The building industry has been steadily contributing millions in cash, materials, supplies, and endless hours to various local, national, and international charities. Philanthropic services have greatly been contributing to business for U.S. home builders.
Throughout the nation, a variety of home builder's associations have been reporting very active participation in their local communities. For example, a association in southern Nevada reports that 99% of home builders participate in charity work. This kind of charity work seemed to be scarce post-recession but have now recently bounced back near exceeding pre-recession levels since charitable work has now become a major part of company culture.
Builders have also been keeping an eye on where their donations should go - choosing carefully between what charities to give to as well as where their money is rightfully going. Aligning themselves with a well-established nonprofit seems to be the way to go as they seem to coincide with company views. Popular charities include the American Cancer Society, Covenant House, & the Red Cross, as well as local initiatives like Hurricane Sandy relief efforts.
Team-driven charitable activities have also helped build company morale - allowing employees to have fun while helping a great cause - with endless positive benefits. Employees are able to provide to charities that are close to them, while receiving a paid day off to fully embrace their free time with their coworkers. At Houston's David Weekley Homes, team members get to specifically chose their nonprofit charities - 90% of employees participate in the program.
Building companies also benefit by growing name recognition and the ability to boost potential customers and retain current customers. Charity service has also greatly attributed to the rise of attracting young people to a company, as well as boosting clout in social media for philanthropic efforts. Many home buyers are attracted to a builder that is a charitable builder, as more customers are aware of the social responsibility of the brands they use. A Neilsen survey found that 55% of consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. Giving back works!
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